Amla Matters is a functional snack turning the ayurvedic superfood Amla (gooseberries) into an all-natural and delicious sweet-and-sour candy.

Amla is one of nature's best sources of Vitamin C, traditionally used for healthy hair, glowing skin,
and immunity in the South Asian diaspora. The Amla Matters candy product is unique in that it uses natural sweetener jaggery which is known to be nutrient-rich, thus adding to the powerful health benefits of this snack. We are excited to bring Amla Matters to health-conscious consumers in North America in Fall 2026!!

 

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MEET THE FOUNDERS

Sanya Zaman, Co-Founder

Sanya Zaman is a multi-hyphenated entrepreneur and business professional in the South Asian consumer goods space.

She previously founded Recover Season, which debuted at New York Fashion Week three years ago and was built to bring South Asian textiles into mainstream fashion while empowering differently abled artisans through meaningful employment. Backed by her experience as a businesswoman and her foundation in Apple supply chain, she is now channeling her passion for thoughtful, purpose-led products into building Amla Matters.

 

Neha Shah, Co-Founder

Neha Shah is a community-oriented product builder in the technology and ethical consumer experiences space.

She has a ten year career working at small, early-stage to mid-sized technology startups, prior to which she worked pushing technology access and safety through public policy. She is the founder of the physical-digital kid-friendly communications app Kaboo, and the author of bilingual Hindi-English children’s book series “Meet Buckley”. Neha believes in celebrating her multi-cultural identity as an Indian immigrant and US citizen who grew up in four countries. Her passion for building trust-worthy and lovable consumer products is what motivates her to build Amla Matters as a healthy and nutritious snack for modern consumers.